A4S is an experienced sparring partner to reach target groups by strategy and campaigning - including the development of an emotional profile.
Since we know that thinking and behaviour are predominantely driven by intuitve processes it is absolutely necessary to work with psychological profiles for politicians and for complete campaign strategies. Without that kind of profiling no political party, no policy maker, not even a political statement will reach the goal: to evoke relevant emotions. In the best case.
Politics in gerneral is driven by wordlviews and by moral. When we vote, we vote for the "right" politician: The one that stands for the - morally seen - correct view on the world. When you want to reach your voters A4S helps to find the "story" and use the metaphors that make your moral vision clear.
Liberals and conservaties exhibit different cognitive styles and differ in their political attitudes and beliefs. Colleagues in the USA also took brain activity measurements of conservatives and progressives (see picture below). The results suggest that liberals and conservatives engage different cognitive processes when they think about risk, and that conservatives show greater sensitivity to threatening stimuli. In Red Brain, Blue Brain: Evaluative Processes Differ in Democrats and Republicans by Schreiber D, Fonzo G, Simmons AN, Dawes CT, Flagan T, et al. (2013) Red Brain, Blue Brain: Evaluative Processes Differ in Democrats and Republicans. PLoS ONE 8(2): e52970. doi:10.1371/journal.pone.0052970
As in Europe there are more than two political parties it is crucial to understand which emotions play the key role in reaching target groups. With A4S you'll find a way to reach people's hearts and minds.
Conservative and Progressive Brains
Ahn, Woo-Young et. al. in: Current Biology, Volume 24, Issue 2, 2693 – 2699
Strategic considerations often get lost in the fullness of operational necessities but determine up to 70% of any success. A4S' success is based on the use of psychological and neuroscientific findings and insights. Science Meets Strategy.
Strategic Communication for profit and non-profit Organisations, Public and Private Insitutions, Executives and Leaders, Political Consulting, Neuro-Management
Scientific backround (short overview):
Short Bio
In cooperation with IGF (Insitut für Grundlagenforschung) A4S has developed a new research method to measure emotions: EmOpIn-Types™. It is successfully used in the political field and in business.
Susanne Helmy, MSc This email address is being protected from spambots. You need JavaScript enabled to view it.
Dr. Gerd-Alois Hiess, BSc MSc This email address is being protected from spambots. You need JavaScript enabled to view it.
IGF Institut für Grundlagenforschung http://www.igf.at
